Nearly 9,900 salons compete in London: licences, pay and languages
London has close to 9,900 hair and beauty businesses, almost all of them with fewer than ten staff. Nails and massage can need a council licence under the London Local Authorities Act 1991, the voluntary London Living Wage sits above the rest of the UK, and one Londoner in five speaks another main language. Salongram keeps the diary, rota and payments on one phone.
Rye Lane Hair & Nails
London · GBP · 10:00 to 19:00, Tuesday to Sunday
A working copy of the app's screens with a sample salon in London: local staff, services and prices in GBP.
Live demo: Rye Lane Hair & Nails
Salongram in London, in short
Salongram is a free salon booking app for London salons and barbershops: appointments, clients, staff hours and WhatsApp reminders in one Android app.
Free for the micro salons that make up most of London
Nail and massage rooms booked next to hair in one diary
Staff hours on record for checking pay against the London Living Wage
English, Arabic or Spanish screens for mixed London teams
A QR code in the window for passing clients
Key takeaways
London's hair and beauty businesses grew from 7,775 in 2021 to 9,895 in 2026, about 18% of the UK total.
Nails, massage and piercing are licensed by the borough under the London Local Authorities Act 1991.
The voluntary London Living Wage for 2026-27 is £15.45 an hour, against £14.10 elsewhere in the UK.
In the 2021 Census, 21.6% of Londoners had a main language other than English.
What is different about running a salon in London?
Competition, licensing and pay. The number of hair and beauty businesses in London rose by about a quarter in five years. Treatments beyond hair can need a council licence, the capital has its own higher voluntary living wage, and about one Londoner in five has a main language other than English.
Local salon types and terms
Nearly 9,900 salons and growing
ONS business counts show 9,895 local units in hairdressing and other beauty treatment in London in 2026, up from 7,775 in 2021, a rise of about 27% in five years. That is around 18% of the 53,640 counted across the United Kingdom.
Of London's 9,895 hair and beauty business units in 2026, 9,380 had fewer than ten employees, about 95%, and only 505 had between ten and 49. Across the whole United Kingdom the pattern is the same: 51,285 of 53,640 units are micro businesses.
Westminster City Council licenses premises that offer massage, manicure, acupuncture, tattooing, cosmetic piercing, chiropody and similar treatments under Schedule II of the London Local Authorities Act 1991. The council says its list is not exhaustive, so a salon adding nails or massage should check with its own borough before taking bookings.
The Living Wage Foundation set the London Living Wage at £15.45 an hour for 2026-27, against £14.10 for the rest of the UK, announced on 15 October 2026 for employers to pay by 1 May 2027. It is voluntary, unlike the legal minimum wage, so paying it is the employer's choice.
In the 2021 Census, London had the lowest share of residents with English as their main language of any English region, at 78.4%. Romanian was the main language of 1.9% of Londoners, and of 7.5% of residents in Harrow, the highest of any local authority.
About 95% of London's 9,895 hair and beauty units have fewer than ten employees. Salongram is free and runs on the phone already behind the desk, so a small team gets a proper diary without buying a booking system.
Licensed treatments go to the right people
Westminster licenses premises that offer manicure and massage. Link those services to the therapists who perform them, so a nail or massage booking only reaches someone who does it. The licence itself stays between you and the council.
Hours you can check against pay
Salongram keeps each person's working hours, breaks and time off, which is where checking pay against the £15.45 London Living Wage starts. It does not run payroll or work out wages.
A crowded high street
London gained about 2,100 hair and beauty units between 2021 and 2026. A booking link and a QR code in the window let a passer-by request a real free time after you close, and you accept it in the morning.
Teams with a second language
Around one Londoner in five has a main language other than English. Each phone can run Salongram in English, Arabic or Spanish, although Romanian, Polish and Bengali are not offered yet.
How does Salongram help a London salon day?
We found no official data on how Londoners book salon visits, so this guide does not guess. What Salongram does is keep every booking, wherever it came from, in one diary per stylist, so a small team can take calls, walk-ins and online requests without double-booking a chair.
Licensed services kept separate
List manicure, massage or brow treatments as their own services with their own staff, so only the people your licence covers are offered for them.
Clients who book on the way home can use your booking link or QR code to pick a real free slot, and the request waits for you to accept it in the morning.
An illustrative Friday, not research: a five-chair hair and nail salon in Peckham with a mixed team, open six days, where the owner also cuts and the nail bar works under the borough's special treatment licence.
Staff
3 stylists, 1 barber, 1 nail technician
Hours
10:00 to 19:00, Tuesday to Sunday
Currency
Pounds sterling, card and cash recorded
Illustrative
Times and services are an example, not research
The owner checks the staff columns between her own clients: the nail technician is fully booked until three.
A walk-in asks for a skin fade; the barber has twenty free minutes and the cut is booked straight in.
A gel manicure cancels; a client on the waiting list who asked for Friday afternoons takes the slot.
Three booking requests from the link are accepted for Saturday, each checked against the right stylist's hours.
What do no-shows cost your salon?
Type in your own numbers. A no-show is a slot nobody else could take; reminders and a waiting list are how most salons win part of it back.
An estimate from the numbers you enter (a month counted as 4.33 weeks). Nothing is sent or stored. Salongram is free to download.
How do I set Salongram up for a London salon?
Add services by licence
Add hair services and, separately, any nail, massage or brow treatments your borough licence covers, each with its own price and duration.
Match staff to services
Give each person the services they are trained and licensed for, plus their days, hours and breaks, so the diary only offers the right person.
Publish your booking link
Create the free optional account to get your link and QR code, and put it on your Instagram, Google listing or shop window.
What Salongram does not do for a London salon
It does not hold or check your special treatment licence; that stays between you and your borough.
It does not work out London Living Wage pay, payroll or tips.
The app speaks English, Arabic and Spanish only, so it has no Romanian, Polish or Bengali screens for staff.
It records card and cash but does not take payments or online deposits, and sends no texts on its own.
No card processing. Payments are recorded in the app, not processed. There is no card reader, payment terminal or online payment.
No automatic WhatsApp or SMS. The app never sends messages by itself. Staff open each prepared message in WhatsApp and send it.
Not a marketplace. Salongram does not list salons in a public directory and has no Fresha, Treatwell or Booksy integration. Customers book through the salon's own link.
Do I need a licence to do nails in a London salon?
Often, yes. Westminster City Council lists manicure among the treatments licensed under the London Local Authorities Act 1991. Ask your own borough council before adding nail services. Salongram can list those services separately, but it does not handle the licence.
Can a London salon use Salongram if the team speaks different languages?
Yes, if each person can use one of the app's three languages: English, Arabic or Spanish. Each phone can be set separately. There are no Romanian, Polish or Bengali screens yet, so check with your team first.
How busy is London compared with the rest of the UK?
ONS counts show 9,895 hair and beauty business units in London in 2026, about 18% of the UK total and up by about 27% since 2021. A small salon competing for those clients benefits from a fast diary, a booking link and a waiting list for cancellations.
Does Salongram help me pay the London Living Wage?
No. Salongram keeps each person's hours and breaks so you can see who worked when, but it does not calculate pay. The London Living Wage is voluntary; the 2026-27 rate is £15.45 an hour.
Is there a free salon app for small London salons?
Yes. Salongram is free on Android, with no fee per chair or stylist, which suits the many London salons with fewer than ten staff. It keeps the diary, clients, staff hours and payment records. It does not take card payments or deposits.
Can I take nail and massage bookings in London with one app?
Yes. Add nails, massage and hair as services, link each to the staff who do it, and Salongram books them all in one diary. It does not hold or check the special treatment licence a borough such as Westminster asks for; apply to the council for that.
Westminster City Council: Special treatment premises licences: Massage, manicure, acupuncture, tattooing, cosmetic piercing, chiropody and similar treatments licensed under Schedule II of the London Local Authorities Act 1991 (checked 2026-10-25)
ONS: Language, England and Wales, Census 2021: London had the lowest share with English as a main language (78.4%); Romanian 1.9% in London; Harrow 7.5% Romanian (checked 2026-10-25)
Living Wage Foundation: What is the real Living Wage?: London Living Wage £15.45 an hour and UK Living Wage £14.10 (2026-27 rates announced 15 October 2026, to be paid by 1 May 2027); voluntary (checked 2026-10-25)